At Gaia Capital Management, Inc. we build on our combined 50+ years of financial industry work to provide you with an outstanding investment experience. We have but one mission - to serve you well and faithfully.

Getting To Know Us

Gaia Capital Management, Inc. (Gaia) is a Registered Investment Adviser (RIA) registered with the Securities and Exchange Commission (SEC) and serves clients nationwide. The investment adviser representatives of Gaia are James C. Pursley and Vivian J. Lopez. Gaia currently has approximately $26.7 million under management. Registration as an investment adviser does not imply a certain level of skill or training.

James C. Pursley is the President and Chief Investment Officer. He received a Bachelor’s Degree in International Relations from San Francisco State University, a Master’s Degree from the University of California, Berkeley and has advanced study at the University of Massachusetts, Amherst. In 1985, he founded the business that evolved into Gaia Capital Management, Inc.     

Vivian J. Lopez is the Operations Manager and Chief Compliance Officer. She has been with Gaia Capital Management, Inc. since 1995 and is responsible for the compliance program, management of client communications, customer service, account reconciliation and reporting, all office operations and execution of trades. She received a Bachelor of Science degree in Management Information Systems from Oregon Institute of Technology.

Why We Manage Money

In the mid-1980's, we found a disconnect between people's financial needs and their ability to reach them. We created Gaia Capital Management, Inc. and its predecessors to help bridge the gap between looming financial needs and knowledge. But why? Why is managing money so special for us?

We felt personally drawn to money's complexities. Money is simply a tool of value exchange, yet it touches people in the most basic of ways - deeply embedding in the emotions. By managing money for you, we can work with our materia prima - investments which can produce financial gain - in a joint effort to improve your quality of life.

Contact us if you would like information on any of our investment strategies.

How We Are Different

We differ from brokers in that as an RIA our sole income comes from client fees. We accept no “soft dollars” from brokerage houses in return for business, no commissions and have no conflicts with anyone which would prevent us from acting 100% in your interest. The majority of our client accounts are held at the Fidelity Clearing & Custody Solutions institutional division of Fidelity Investments.

We believe that solid, consistent cash flow from dividends and interest is the foundation for accelerating client wealth and for generating high, sustainable and growing income to retirees without reducing principal. We accept as clients anyone whose condition we can help through application of our investment discipline, but prefer accounts with assets of $100,000 or more. Our assets under management range from client relationships in excess of $2 million to ones at a few thousand.

More Information

Please contact us for more information. Use the links below to obtain information about our operations and our committment to your privacy:

  • Investment Adviser Brochure Form ADV Part 2 (Updated March 2019)
  • Privacy Policy (Updated June 2019)

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